real estate redefined
At The Rosenfeld Company, we combine strategic insight with deep expertise to guide clients through every phase of brokerage and development. With more than a decade of experience and a reputation built on trust, we specialize in retail-focused real estate—ranging from land and investment sales to tenant representation and transformative redevelopment.
Our story is one of disciplined growth, enduring relationships, and an unwavering commitment to creating long-term value—one opportunity at a time.
At The Rosenfeld Company, we combine strategic insight with deep expertise to guide clients through every phase of brokerage and development. With more than a decade of experience and a reputation built on trust, we specialize in retail-focused real estate—ranging from land and investment sales to tenant representation and transformative redevelopment.
Our story is one of disciplined growth, enduring relationships, and an unwavering commitment to creating long-term value—one opportunity at a time.
OUR STORY
real estate redefined
HOW WE STARTED
The Rosenfeld Company was founded on a clear vision: to bring integrity, strategic insight, and enduring value to the real estate market. After more than a decade of hands-on experience in brokerage, founder Matthew Rosenfeld launched the firm driven by a passion for client success and a commitment to honoring his family name through meaningful, lasting work.
What began as a brokerage-focused operation has steadily evolved, guided by discipline, strong relationships, and a deep understanding of the retail sector, into a trusted full-service firm positioned for growth in both brokerage and development.
The Rosenfeld Company was founded on a clear vision: to bring integrity, strategic insight, and enduring value to the real estate market. After more than a decade of hands-on experience in brokerage, founder Matthew Rosenfeld launched the firm driven by a passion for client success and a commitment to honoring his family name through meaningful, lasting work.
What began as a brokerage-focused operation has steadily evolved, guided by discipline, strong relationships, and a deep understanding of the retail sector, into a trusted full-service firm positioned for growth in both brokerage and development.
"Relationships drive everything we do. We lead with integrity, listen first, and work relentlessly to deliver meaningful results for our clients."
- Matthew Rosenfeld | Founder & President
EXPERTISE & LEADERSHIP
Our team offers extensive experience and leadership in navigating the complexities of brokerage and development. With a focus on delivering strategic value, we guide every client through the entire process with a commitment to integrity and success.
Matthew Rosenfeld
Matthew Rosenfeld
founder | president
founder | president
Matthew Rosenfeld is the Founder and President of The Rosenfeld Company. He specializes in retail tenant representation, land sales, building disposition, and investment sales in Texas. He has worked extensively with pad users from both the tenant and landlord side of the transaction. He currently represents JPMorgan Chase Bank, Sam’s Club, Quick N Clean Car Wash, and Pizza Patron. In addition, he represents several land buyers such as JPI, WaterWalk and other family offices. Prior to founding The Rosenfeld Company, Matthew spent over a decade at Weitzman, leading their DFW Brokerage Department as well as being a perennial statewide top producer. From 2017-2025, he earned the Power Broker award from D CEO Magazine. In 2018, the national publication Connect Media recognized him as one of the Top 10 Brokers in Texas.
Lauren Johnson
TECHNOLOGY designer
Lauren is a technology designer and consultant for the Rosenfeld Company. With a background in innovation strategy and web design, she collaborates with Matthew to oversee all aspects of design and technology strategy for the Rosenfeld Company.
Lauren recently earned her Master’s degree in Design Methods from the Institute of Design in Chicago, with a focus on technology and innovation strategy.
Matthew received his undergraduate degree from the prestigious Red McCombs Business School at the University of Texas at Austin. He was an academic All-American scholar in addition to being a 3-time All-American on the UT Men’s Golf Team, winning the Big 12 Championship his senior season. Matthew continued his professional golf career for several years after college, competing on the PGA Tour, Korn Ferry Tour, European Tour, and Asian Tour, before starting his tenured career in commercial real estate. His most notable golf achievement was winning the U.S Junior Amateur Championship in 2000.
Professional Organizations
Matthew is currently a member of the North Texas Land Council and the International Council of Shopping Centers. He has previously served as ICSC’s Next Generation Leadership Network, which comprised of 65 young professionals from across the U.S. and Canada to promote the industry and its members. In addition, he served on the board of directors for Young Texans Against Cancer from 2018-2020 until it was acquired by the American Cancer Society.
Broker Profile, Matthew Rosenfield
Mental Performance Golf Academy Podcast with Matthew Rosenfield
What Golf Taught Me About Commercial Real Estate
THE ROSENFELD TEAM
Morgan McGloin
Executive assistant
Morgan is an Executive Assistant at The Rosenfeld Company. With years of experience and entrepreneurial skills, she works with Matthew to provide administrative support while maintaining strict confidentiality.
Morgan earned her Bachelor’s degree at The University of Texas at Austin with a focus on business management.
